Leverage Facebook for your business or organization

• Program features in-depth, hands-on experience
• Launches spring 2025, self-paced course can be started anytime
  
• Potential financial options available — Elevate Delaware funding | Payment plan, scholarships and discounts including military, UD student/alum, 2 or more (group) and others.
• Career resources and support to help you succeed

Every organization can benefit from a Facebook presence. With nearly 3 billion monthly users, Facebook gives businesses of all sizes, nonprofits, government agencies, and NGOs many ways to promote their mission, products and services; increase support and outreach; and boost sales and recognition.

Users spend an average of 19.7 hours a month on Facebook with 70% of American adults using the social network. With a staggering 54% of Facebook users following or researching brands and products on the platform, it’s no wonder that organizations with an active Facebook presence outperform their competitors.

UD’s Advanced Facebook Marketing course is for students with fundamental to midlevel social media marketing skills and covers:

• Optimizing a Facebook page
• Advanced channel features such as livestreaming, Stories, and Groups
• Creating custom content
• Building brand awareness
• Facebook Ads
• Facebook Business Suite
• Facebook Creator Studio
• Messenger and Chatbots
• Contests and promotions
• Events
• Facebook Shop

This course delves deep into the intricacies of Facebook marketing, offering students hands-on experience in leveraging the platform’s advanced features to drive brand awareness, engagement, and conversions. By the end of the course, students will have a comprehensive understanding of how to utilize Facebook to plan and create a cohesive and effective marketing strategy.

Students will also learn profile optimization techniques, setting SMART goals and key performance indicators, developing an effective brand voice, and measuring campaign success. Also covered are best practices for Group community building, crafting engaging Stories, leveraging Messenger chatbots for customer support, livestreaming, Facebook Shop, events, and contests. Students will also learn advanced Facebook ad strategies and using Facebook Business Suite to manage campaigns.

MORE COURSES LIKE THIS — Check out our portfolio of social media marketing and digital marketing programs — LEARN MORE

Program details

Advanced Facebook Marketing Certificate – Noncredit Course
LOCATION: ONLINE — Course available spring 2025
SCHEDULE: Self-paced class can be started anytime.
ESTIMATED LENGTH: 25 hours
ACCESS TIME: 180 days
PRICE: Registration available Spring 2025. All materials included. Potential discounts available, including: Elevate Delaware funding, Early registration, Military, UD student or alum.
CEUs: 2.5 (25 contact hours)

• Who should participate in this program
• Instructor
• Learner outcomes
• Technology requirements
• Prerequisites
• For more information

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Instructor

Nancy Dibert is the program director and chief instructor for the University of Delaware’s Social Media Marketing programs and a customized learning facilitator with UD’s Division of Professional and Continuing Studies (UD PCS). A nationally-recognized and well-respected social media marketing expert, Dibert has developed award-winning social media campaigns for clients in government, education and private industry environments and has reached millions of people through her innovative social engagement strategies.

Dibert graduated from high school at 14 and received her first advanced degree at 17. She earned a bachelor of science in business from the State University of New York at Albany, a master of science in business administration from Penn State University and a master of science in marketing from University of Maryland University College. Dibert continues to make education a priority and is a longtime member of Mensa International.

She enjoys meeting people and sharing what she knows, both locally and on the road. Dibert has lectured on social media, strategic marketing, cross-selling, advertising, branding and other topics. A Constant Contact Authorized Local Expert and an Authorized Business Partner, she is also Google AdWords certified and HTML-certified by the HTML Writers Guild.

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Who should participate in this program?

• Business owners wanting to utilize or optimize social media marketing to reach their customers
• Online business owners with catalog or drop ship inventory
• Aspiring social media managers
• Marketing and communication professionals
• Consultants
• Nonprofit employees and volunteers
• Sales professionals
• Anyone looking to start a social media marketing business
• Local, state, and federal government employees needing to communicate with the public in real time

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Learner outcomes

Upon completion of this course, participants will be able to use Facebook to:

• Promote products or services
• Host live video session
• Run contests and giveaways
• Manage a community with Groups
• Advertise events
• Utilize chatbots in Messenger
• Harness the power of Facebook Ads

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Technology requirements

• A laptop or desktop computer (PC or Mac) is required to participate in this class.

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Prerequisites

• There are no prerequisites for this class; however, students should have access to and experience with Facebook.

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For more information

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