Mastering growth strategies for sustainable success
New program starts September 18
>> Register by June 17 for the lowest registration rate this semester
- Evaluate your current business standing to pinpoint key areas for potential growth.
- Use project management methodologies to strategically plan, execute and monitor a defined business initiative.
- Enhance your capabilities in budgeting, sales strategy development, targeted marketing and efficient time and resource allocation.
- Develop and present a comprehensive capstone project demonstrating your strategic plan for business growth, supported by relevant data, realistic timelines and measurable objectives.
- 10-week live-online, instructor-led course with two in-person sessions — September 18-November 20
- Discounts, payment plan, scholarships available
As of 2024, Hispanics are the majority business owners of over 5 million firms, which employ nearly 3 million workers. This remarkable growth reflects the increasing entrepreneurial spirit within the Hispanic community and its significant contributions to the U.S. economy.
This 10-week noncredit program, taught entirely in Spanish, is designed for established Hispanic business owners who are looking to expand and scale their current ventures. The course uniquely blends fundamental project management tools with crucial finance, marketing and operations strategies to empower entrepreneurs to effectively plan, execute and manage projects aimed at growth. Participants will directly apply these skills to a tangible business initiative, such as launching a new product, entering new markets or optimizing internal processes.
Guided by a bilingual instructor with over 15 years of experience in project management, academic instructional design and small business consulting, the program provides participants with a clear framework to achieve sustainable business growth. Each week’s content builds upon the last, integrating theoretical knowledge with practical, hands-on application. This ensures that participants not only grasp core concepts but also gain the practical skills to apply them effectively in their real-world business contexts.
By the end of the program, each participant will have developed a detailed project plan that aligns with their specific business growth objectives. They will also gain the confidence and practical tools necessary for successful implementation. This program provides Hispanic entrepreneurs with essential resources for starting and managing a business, incorporating key concepts from project management, finance, marketing and sales. Participants will create a comprehensive business plan, develop vital skills and gain hands-on experience in executing business projects. This training will equip them to apply these tools in their ventures, significantly enhancing their chances of long-term success.
REGISTRATION AND SCHEDULE
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PROGRAM DETAILS
Who should participate in this program?
- Hispanic entrepreneurs and existing small business owners actively seeking structured strategies to facilitate the growth of their businesses.
- Business owners with concrete plans to launch new products or services, expand into new markets or significantly improve their internal systems.
- Individuals aiming to develop robust project management skills to execute their business initiatives with greater efficiency and impact.
Instructor
Liliana Quintero is a bilingual business consultant and instructional design specialist with over 15 years of experience in project management, economic development and small business counseling. She holds a bachelor's degree in finance and international relations, a master's degree in project management and an MBA. Additionally, she has been a certified Project Management Professional (PMP) since 2011.
Quintero is the CEO and founder of Silvana Consulting Services LLC and serves as a bilingual business consultant at the Widener University Small Business Development Center. She is also the board chair of the Delaware Hispanic Chamber of Commerce. In these roles, she provides consulting services, educational programs and resources to help entrepreneurs and small business owners start, grow and succeed in their ventures.
She designs bilingual instructional materials, webinars, and training programs tailored to the specific needs of Hispanic business owners. Her areas of expertise include strategic planning, business process mapping, program development, instructional design and personalized business consulting.
Quintero has collaborated with various organizations, including the Greater Philadelphia Hispanic Chamber of Commerce, the Delaware Small Business Development Center and the University of Delaware's Division of Professional and Continuing Studies (UD PCS). Through these collaborations, she supports Hispanic-owned businesses by offering consulting, workshops and assistance in developing business plans and growth strategies.
Learning objectives
Understanding project management fundamentals
- Recognize the critical role of project management in achieving small business goals.
Identifying and planning business projects
- Structure initiatives as projects, such as launching a product, rebranding or expanding operations.
- Efficiently manage time, budget and staff to ensure project success.
- Create and oversee budgets effectively to support project goals.
- Applying skills to a real business project
- Develop a project that is directly relevant to business needs.
- Share project plan and results with peers or mentors to receive valuable feedback.
Integrating marketing and sales goals into project planning
- Plan and manage projects aimed at increasing brand visibility and driving revenue growth.
Course outline
- Week 1: Iintroduction to entrepreneurship and project management
- Week 2: Business idea and market analysis
- Week 3: Project planning and goal definition
- Week 4: Organization and resources
- Week 5: Basic finance and budgeting
- Week 6: Product or service development
- Week 7: Marketing and sales
- Week 8: Project execution and time management
- Week 9: Project evaluation and control
- Week 10: Capstone presentation and future of the business
Assessment
This program will use a pass/fail grading scale. To receive a certificate of completion, participants must:
- Attend all sessions, both in person or live-online via Zoom.
- Finish all assignments for each module.
- Present a capstone project during the final class to demonstrate their learning.
Technology requirements
- Students need their own computer and reliable internet access
