Apply human-centered techniques to solve problems in a creative and innovative way
- Hands-on lessons applicable to numerous industries
- Agile, iterative process used by many successful companies
- Two-day workshop in Newark — October 20-21 — REGISTER NOW!
- Discounts, payment plan, scholarships available
User experience (UX) touches everything. People embrace solutions that reduce their friction of achieving their desired goals. But how do we deliver products and services that provide these memorable and dazzling experiences? In this training, you will learn how to gauge existing problems and experiences via customer immersion, journey and empathy maps, and behavioral economics in order to understand real challenges and create solutions together with the people they are meant for.
Design thinking is an iterative process in which we seek to understand the problem, get to know the user, challenge assumptions and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems by embracing creativity techniques, customer co-creation and experimental design. It is a way of thinking and working as well as a collection of hands-on methods. With design thinking, we not only solve for unmet customer needs, but we also develop a keen sense of identifying unknown needs through insights development and strategic problem reframing.
Immerse yourself in the value of design thinking with this two-day workshop that covers the framework, the mindsets and proven techniques you can use to achieve superior solutions to the problems of your business. Gain hands-on experience with the tools and templates via a real design thinking challenge that focuses on a common user experience problem. This training is meant for aspiring design thinkers, UX designers and design strategists, as well as existing practitioners and executives seeking to incorporate design- and human-centricity into company strategy in order to optimize customers’ and employees’ experiences with their company/solution/product/brand.
- Project managers
- Business analysts
- Customer experience leaders
- IT and solution designers
- Operational excellence and Lean Six Sigma personnel
- Change managers
- Marketing managers
- Sales managers
- Business managers
- Startup owners
- UX and UI Practitioners
Edward Kashmere, the founder and president of Efficiencies, Inc., is an outcome-based global consultant who partners with people and organizations to achieve creative and innovative solutions in an accelerated manner.
Kashmere has visited 39 countries and successfully led complex projects across numerous industries, cultures and technologies. His ability to support multiple roles on a project saves cost and time, while providing a detailed understanding of all the items that need to be aligned to provide operational excellence and customer satisfaction.
As a process improvement expert for General Electric’s aerospace unit, Kashmere initiated his operational excellence career with the global leader in Lean Six Sigma. With Lockheed Martin’s acquisition of GE’s aerospace business, he continued to build his experience and credentials, eventually achieving his Lean Six Sigma master black belt. He has served as an adjunct instructor for Penn State University, Villanova University, Temple University and the University of Delaware.
Kashmere has an MBA from Penn State University and is a continuous learner with multiple certifications from Harvard University in design thinking and innovation strategy, as well as from other globally recognized institutions.
Adam Radziszewski is a dynamic, results-driven innovation leader with extensive experience in enterprise innovation practice building and fostering creative and collaborative organizational cultures. Radziszewski delivers innovation and design thinking workshops globally and applies design thinking and creativity to solve clients’ business problems resulting in product, service and business model innovations. He has previously been a software developer, a project manager (Project Management Professional) and a programming instructor at Rutgers University and New Jersey Institute of Technology. As an entrepreneur, Radziszewski co-established numerous startups, including the first virtual reality entertainment center on the East Coast.
As part of his innovation consulting firm, InsightsGen.com, and his past employment, Radziszewski has been leading the growth of the design thinking and innovation strategy across a diverse market of industry leaders in technology, insurance, pharmaceutics and beauty. As a speaker at numerous innovation events, including the World Innovation Convention in Berlin, he has presented his approach of combining design thinking with blue ocean strategy to maximize the effectiveness of innovation in large corporations.
Radziszewski holds a bachelor of science degree in computer science from Rutgers University, a master of science in computer science from Binghamton University, an MBA from Walden University and an innovation and entrepreneurship business graduate certificate from Stanford University.
- Learn from expert practitioners
- Design thinking framework
- User research
- Creativity and prototyping
- Methods and tools
- Exercises and practice (solving real-life challenge)
- Case studies
- Free reusable creativity and ideation resources
- Next steps to successfully leverage design thinking in your organization
- Design Thinking Definition and IDEO Framework
- Design Thinking Stages Overview
- Wicked Problems, Needs vs. Solutions
- Traditional vs. DT approach, why is DT becoming so popular now?
- Design Thinking, a Framework for Innovation
- Design Thinking and Agility
- Designing and Thinking Exercise
- Design Principles, Design Thinking Mindset
- Stage 1: Research and Observation
- Design Brief
- Stage 1 Tools: Quantitative Methods: Surveys, Statistics
- Stage 1 Tools: Qualitative Methods – User Interviews, 5Whys and So What, Immersion, Analogous Empathy
- Stage 1 Tools: Persona Definition, Extreme Users, Job to Be Done (JTBD)
- Stage 1 Tools: Journey and Empathy Maps/Customer Experience
- Stage 1 Tools: Value Chain Analysis
- Stage 1 Applied to a Real-life Challenge
- Day 1 Summary
- Day 1 Recap
- Case Study 1: Product Development/Enhancing Customer Experience
- Stage 2: Unpacking, Sensemaking and Insights
- Stage 2 Tools: Context Maps, Mind Maps, Key Assumptions
- Stage 2 Tools: Point of View, Challenge (‘How might we…’) and Design Brief
- Stage 2 Applied to a Real-life Challenge
- Stage 3: Ideation and Selection
- Stage 3 Tools: Creativity Frameworks – You are the Product, Reversal/Revolution, Random Stimuli, Related Areas, SCAMPER, Affinity
- Maps, 6-3-5 Brainwriting
- Stage 3 Applied to a Real-life Challenge
- Stage 4: From Ideas to Experiments to Prototypes
- Stage 4: Concept Prototyping
- Stage 4 Tools: Storytelling and Storyboarding, 3D Mockups, Concept Poster, Wizard-of-Oz, Application prototyping
- Stage 4 Applied to a Real-life Challenge
- Stage 5: User Feedback and Improving the User Experience
- Stage 5 Tools: Feedback Capture Grid, I Like, I Wish, What If (IL/IW/WI)
- Business Model Canvas and Value Proposition Canvas
- Design Thinking, Systems Thinking, Lean Startup, Design Sprints
- Behavioral Economics Intro
- Case Study 2: Process Redesign
- Day 2 Summary
- Next Steps for Innovation and Disruption in Your Organization
Career and personal strategies to help you navigate the current economy
- Gearing Up for a Potential Job/Career Shift Due to the Coronavirus (COVID-19) Pandemic
- Establishing Your Social Media Presence
- Networking, Locating and Applying for Positions
- Acing the Virtual Interview
- Why Writing Email Is a Skill and Why It Matters
- Resiliency in Personal and Professional Setbacks
- How to Speak Up in Meetings and When to Hold Back
- Building Relationships through Storytelling
- Learn more or RSVP now!