Meet your audience online

• Program features in-depth, hands-on experience
• Launches fall 2024, self-paced course can be started anytime
• Potential financial options available — Elevate Delaware funding | Payment plan, scholarships and discounts including military, UD student/alum, 2 or more (group) and others.
• Career resources and support to help you succeed

Instagram emerged as a social media titan in 2010 and has never looked back. It is the ideal social media marketing platform for people who own a small business, restaurant or hotel as well as for businesses selling bespoke items, service industry organizations, tourist destinations and more. With over 2 billion monthly active users, Instagram is continuing to shape the landscape of social media brand-building and commerce. Studies have shown that people spend up to 30 minutes a day on Instagram, and Instagram Shopping tools can bump sales up by over 300%. UD’s Advanced Instagram Marketing course is for students with fundamental to midlevel social media marketing skills and covers:

• Optimizing an Instagram Business profile
• Advanced channel features
• Shopping tools like the Shop tab
• Product tags
• Live shopping
• Instagram checkout
• Shopping ads

Participants will receive in-depth, hands-on experience researching, planning, developing, integrating, executing and analyzing the outcomes of comprehensive Instagram marketing strategies. They will learn how to connect an Instagram account to Meta Business Suite, design and launch Instagram ad campaigns, and add an Instagram Shop to an account. Students will also learn the importance of optimizing an Instagram profile, setting effective social media goals, developing a distinctive brand voice and aesthetic, and how to efficiently use Reels and Stories to boost engagement. In addition, how to use engaging hashtags, promote products, hold classes and host a live Q&A session using Instagram’s Live video, along with the importance of partnering with influencers and running contests and giveaways, are also addressed.

Program details

• Who should participate in this program
• Instructor
• Learner outcomes
• Technology requirements
• Prerequisites
• For more information

Who should participate in this program?

• Business owners wanting to utilize or optimize social media marketing to reach their clients
• Aspiring social media managers
• Marketing and communication professionals
• Consultants
• Nonprofit employees and volunteers
• Sales professionals
• Anyone looking to start a social media marketing business

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Instructor

Nancy Dibert is the program director and chief instructor for the University of Delaware’s Social Media Marketing programs and a customized learning facilitator with UD’s Division of Professional and Continuing Studies (UD PCS). A nationally-recognized and well-respected social media marketing expert, Dibert has developed award-winning social media campaigns for clients in government, education and private industry environments and has reached millions of people through her innovative social engagement strategies. Dibert graduated from high school at 14 and received her first advanced degree at 17. She earned a bachelor of science in business from the State University of New York at Albany, a master of science in business administration from Penn State University and a master of science in marketing from University of Maryland University College. Dibert continues to make education a priority and is a longtime member of Mensa International. She enjoys meeting people and sharing what she knows, both locally and on the road. Dibert has lectured on social media, strategic marketing, cross-selling, advertising, branding and other topics. A Constant Contact Authorized Local Expert and an Authorized Business Partner, she is also Google AdWords certified and HTML-certified by the HTML Writers Guild.

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Learner outcomes

Upon completion of this course, participants will be able to:

• Use engaging hashtags
• Promote products
• Hold classes
• Host a live Q&A session using Instagram’s Live video
• Run contests and giveaways
• Understand the importance of partnering with influencers

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Technology requirements

• A laptop or desktop computer (PC or Mac) is required to participate in this class.

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Prerequisites

• There are no prerequisites for this class; however, students should have access to and experience with Instagram.

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For more information

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