Online fundamentals and advanced classes
Taught by distinguished social media marketing expert Nancy Dibert, our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution, paid placement, measuring results, ROI and much more.
This course is in the process of being converted to a self-paced online program. To be notified when it is open for registration, or for any other information, please submit the inquiry form.
This course introduces leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, cultivate brand ambassadors, gain new customers, promote growth, and support organizational goals. Students will learn the fundamentals and best practices—monitoring and listening, audience engagement, content curation, campaign planning and execution, tools and resources, and measuring results—for using social media for marketing on current, new and emerging platforms.
September 6-December 18, 2022
Students with fundamental to midlevel social media marketing skills are taught to effectively and successfully leverage the power of social media to support organizational goals. Participants master skills to drive engagement through targeted, innovative social media marketing campaigns, gaining firsthand experience with industry standard tools such as Sprout Social and Rival IQ. Class members learn methodologies for creating, executing and evaluating goal-oriented social media marketing strategies across multiple platforms.
$2,495 — Scholarships and various discounts available
After completing the Advanced Social Media Marketing for Business Certificate program, M. Davis & Sons employee Elaine Buonopane significantly ramped up the industrial construction company’s social media presence and received a promotion. – LEARN MORE