Social media student Tony Powell working on smartphone in front of window
Tony Powell completed two social media and marketing programs in 2019.

Learn More about UD PCS Virtual Info SessionsOnline fundamentals and advanced classes

Heather Cox smiling in front of social media whiteboard
Learn more: Social Media Marketing student receives Delaware honors

Taught by distinguished social media marketing expert Nancy Dibert, our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution,  paid placement, measuring results, ROI and much more.

Foundations of Social Media Marketing Certificate

Introduces leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, gain new customers, promote growth and support organizational goals. Students learn fundamentals and best practices for using social media for marketing on current, new and emerging platforms. >> LEARN MORE

Foundations of Digital Marketing

What is digital marketing and why does it matter to businesses? How can you incorporate digital into your marketing mix to meet your audience online? The objective of this course is to introduce foundational marketing concepts needed for digital marketing.  >> LEARN MORE

Clickworthy: Advanced Social Media News and Updates

UD PCS Clickworthy Social Media video series
FREE! View the first Clickworthy video

The world of social media moves fast, and social media managers must move with it! The new Clickworthy video series highlights the latest updates and trends across social media platforms and what they mean for digital marketing implementation. Registration in a PCS digital or social media marketing program includes six months of complimentary access. 

Click here for details, or to view the first video — FREE! — Clickworthy: LinkedIn Update 2024

DIGITAL BADGE UPON COURSE COMPLETION — Upon successful completion of Foundations of Social Media Marketing Certificate or Foundations of Digital Marketing, participants earn a digital course badge, which is the completion credential earned for noncredit professional development courses offered through UD’s Division of Professional and Continuing Studies. Click here for more details about digital badging.

Facebook post of woman's right hand taking a slice of pizza from a full pie
Learn more: Social Media Marketing student helps Caffé Gelato avoid layoffs


Advanced LinkedIn Marketing Certificate

Built primarily for business networking, savvy marketers use LinkedIn for business-to-business lead generation and other marketing opportunities. This course covers optimizing a business profile or company page, building brand awareness, utilizing LinkedIn Groups, audience targeting and more.
>> Launches Fall 2024 — LEARN MORE

Advanced Instagram Marketing Certificate

Instagram is the ideal platform for people who own a small business, restaurant or hotel as well as many other organization types. Instagram Shopping tools can bump sales up by over 300%. This course covers optimizing your business profile, Instagram checkout, ads and more.
>> Launches Spring 2025 — LEARN MORE

Advanced Facebook Marketing Certificate

With a staggering 54% of Facebook users following or researching brands and products on the platform, it’s no wonder that organizations with an active Facebook presence outperform their competitors.
>> Launches Summer 2025 — LEARN MORE


Social media student Elaine Buonopane poses in front of industrial construction equipment

After completing the Advanced Social Media Marketing for Business Certificate program, M. Davis & Sons employee Elaine Buonopane significantly ramped up the industrial construction company’s social media presence and received a promotion. LEARN MORE


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