Online B2B marketing
Self-paced program starts anytime
Register with coupon code EBIRD25 for a 25% discount through July 22, 4:30 p.m.
Register with coupon code EBIRD25 for a 25% discount through July 22, 4:30 p.m.
- Program features in-depth, hands-on experience
- Self-paced course can be started anytime
- Potential financial options available — Scholarships and discounts including military, UD student/alum, 2 or more (group) and others.
- Career resources and support to help you succeed
- LEARN MORE — View recorded info presentation with the instructor
With more than 800 million members worldwide and over 58 million registered comp
anies, LinkedIn is arguably the premier social media tool for business-to-business marketing. Built primarily for business networking, savvy marketers can use LinkedIn for B2B lead generation and other marketing opportunities.
UD’s Advanced LinkedIn Marketing course is designed for students with fundamental to midlevel social media marketing skills and covers:
- Optimizing a business profile or company page
- Creating custom content
- Building brand awareness
- Leveraging advanced channel features
- Utilizing LinkedIn Groups
- Audience targeting
- Retargeting ads
- LinkedIn InMail
Participants will receive in-depth, hands-on experience researching, planning, developing, integrating, executing and analyzing the outcomes of comprehensive LinkedIn marketing strategies.
MORE COURSES LIKE THIS — Check out our portfolio of social media marketing and digital marketing programs — LEARN MORE
Program details
Advanced Social Media Marketing for LinkedIn – Noncredit Course
Register with coupon code EBIRD25 for a 25% discount through July 22, 4:30 p.m.
LOCATION: ONLINE
SCHEDULE: Self-paced class can be started anytime.
ESTIMATED LENGTH: 25 hours
ACCESS TIME: 180 days
PRICE: $950. All materials included. Potential discounts available, including: Early registration, Military, UD student/alum/employee, 2 or more (group).
CEUs: 2.5 (25 contact hours)
Refund policy for this course: A refund may be requested up to five (5) calendar days from the date of registration if only Module 1 has been accessed. No refund will be given after five (5) calendar days from the date of registration or if any other modules have been accessed. Refund will be provided less an administrative processing fee of $75. All refund requests must be received in writing via email to continuing-registration@udel.edu.
- Who should participate in this program
- Instructor
- Learner outcomes
- Technology requirements
- Prerequisites
- For more information
Who should participate in this program?
- Business owners wanting to utilize or optimize social media marketing to reach their clients
- Aspiring social media managers
- Marketing and communication professionals
- Consultants
- Nonprofit employees and volunteers
- Sales professionals
- Anyone looking to start a social media marketing business
Instructor
Nancy Dibert is the program director and chief instructor for the University of Delaware’s Social Media Marketing programs and a customized learning facilitator with UD’s Division of Professional and Continuing Studies (UD PCS). A nationally-recognized and well-respected social media marketing expert, Dibert has developed award-winning social media campaigns for clients in government, education and private industry environments and has reached millions of people through her innovative social engagement strategies.
Dibert graduated from high school at 14 and received her first advanced degree at 17. She earned a bachelor of science in business from the State University of New York at Albany, a master of science in business administration from Penn State University and a master of science in marketing from University of Maryland University College. Dibert continues to make education a priority and is a longtime member of Mensa International.
She enjoys meeting people and sharing what she knows, both locally and on the road. Dibert has lectured on social media, strategic marketing, cross-selling, advertising, branding and other topics. A Constant Contact Authorized Local Expert and an Authorized Business Partner, she is also Google AdWords certified and HTML-certified by the HTML Writers Guild.
Learner outcomes
Upon completion of this course, participants will be able to use LinkedIn to:
- Evaluate LinkedIn’s strategic value by mapping the customer journey and marketing funnel to target audience segments and business objectives.
- Set and apply SMART goals for LinkedIn and analyze KPIs and metrics to measure campaign success.
- Create and optimize a LinkedIn Company Page using proper page types, administrator roles, and enhancement strategies.
- Develop a LinkedIn content strategy that includes relevant post types and aligns with business goals and platform best practices.
- Apply LinkedIn features and tools to drive brand awareness, lead generation, talent acquisition, and employee advocacy.
- Design and manage LinkedIn advertising campaigns by selecting objectives, audience attributes, budgets, and using Campaign Monitor effectively.
- Interpret performance metrics for both organic and paid content to evaluate campaign success and guide future decisions.
Technology requirements
- A laptop or desktop computer (PC or Mac) is required to participate in this class.
Prerequisites
- There are no prerequisites for this class; however, students should have access to and experience with LinkedIn.
For more information
