University of Delaware

Professional & Continuing Studies

NEW! Social Media Marketing Programs

Social Media Marketing course from University of Delaware

After a one-year hiatus, UD’s Social Media Marketing program is back. In fact, after carefully analyzing market needs and student feedback, we’ve totally revamped our wildly successful social media marketing program by creating two new powerful programs: Fundamentals of Social Media Marketing and Advanced Social Media Marketing for Business.

Taught by distinguished social media marketing expert Nancy Dibert, our new social media marketing programs provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution,  paid placement, measuring results and ROI, and much more.

IMPORTANT: We recognize the strong demand for social media marketing skills, and we understand the varying levels of social media expertise. To help you determine which UD social media marketing program best fits your needs, please complete our quick self-assessment questionnaire. We will review your questionnaire and respond with our course recommendation.

Watch the Program Intro and Q&A Session recorded on Facebook Live!

Fundamentals of Social Media Marketing

2 Nights/Week – May 29, 2018 to Jun 19, 2018
(24 contact hours)

Learn to leverage eight social media platforms to:

  • Build and extend brand awareness
  • Increase visibility
  • Converse with prospects and customers
  • Cultivate brand ambassadors
  • Gain market share
  • Support organizational goals

Social Media Platforms Covered

Facebook
Twitter
LinkedIn
Google+
Instagram
SnapChat
YouTube
Pinterest

Fundamentals of Social Media Marketing
Learn More/Register

Advanced Social Media Marketing for Business

2 Nights/Week – Aug 28, 2018 to Dec 11, 2018
(60 contact hours)

Students with fundamental social media marketing skills will learn to:

  • Effectively and successfully research, plan, develop, integrate and execute comprehensive social media marketing strategies, integrated campaigns, targeted content, and paid placements
  • Monitor and measure campaign success
  • Drive engagement through targeted, innovative social media marketing campaigns

Social Media Platforms Covered

Facebook
Twitter
LinkedIn
Google+
Instagram
SnapChat
YouTube
Pinterest
FourSquare/Swarm
Blogging: Tumblr/WordPress/Blogger
Wikipedia
Houzz
Yelp

Advanced Social Media Marketing for Business
Learn More/Register

IMPORTANT NOTE: To provide experiential learning opportunities to students, we are seeking 501(c)(3) nonprofit organizations that are looking to promote their organizations and services via social media. If you would like UD PCS to consider your nonprofit organization for the opportunity to work with the social media marketing instructor and students, please complete our Nonprofit Organization Request for Social Media Assistance form.

 

University of Delaware Division of Professional and Continuing Studies social media marketing courses are taught by distinguished social media marketing expert Nancy Dibert from Epic Marketing Consultants Corporation.

 

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