Social Media Marketing Self-Paced Courses

Social media student Tony Powell working on smartphone in front of window — Tony Powell completed the Fundamentals of Social Media Marketing Certificate and Advanced Social Media Marketing for Business Certificate programs in 2019.

Online fundamentals and advanced classes

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Heather Cox smiling in front of social media whiteboard — Learn more: Social Media Marketing student receives Delaware honors

Taught by distinguished social media marketing expert Nancy Dibert, our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution, paid placement, measuring results, ROI and much more.

Fundamentals of Social Media Marketing Certificate

Introduces leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, gain new customers, promote growth and support organizational goals. Students learn fundamentals and best practices for using social media for marketing on current, new and emerging platforms. >> LEARN MORE

Foundations of Digital Marketing

What is digital marketing and why does it matter to businesses? How can you incorporate digital into your marketing mix to meet your audience online? The objective of this course is to introduce foundational marketing concepts needed for digital marketing. >> LEARN MORE

DIGITAL BADGE UPON COURSE COMPLETION — Upon successful completion of Fundamentals of Social Media Marketing Certificate or Foundations of Digital Marketing, participants earn a digital course badge, which is the completion credential earned for noncredit professional development courses offered through UD’s Division of Professional and Continuing Studies. Click here for more details about digital badging.

Facebook post of woman's right hand taking a slice of pizza from a full pie — Learn more: Social Media Marketing student helps Caffé Gelato avoid layoffs

THE FOLLOWING SELF-PACED ONLINE PROGRAMS WILL BE AVAILABLE IN SUMMER 2024.

Advanced Facebook Marketing Certificate

With a staggering 54% of Facebook users following or researching brands and products on the platform, it’s no wonder that organizations with an active Facebook presence outperform their competitors. >> LEARN MORE

Advanced Instagram Marketing Certificate

Instagram is the ideal platform for people who own a small business, restaurant or hotel as well as many other organization types. Instagram Shopping tools can bump sales up by over 300%. This course covers optimizing your business profile, Instagram checkout, ads and more. >> LEARN MORE

Advanced LinkedIn Marketing Certificate

Built primarily for business networking, savvy marketers use LinkedIn for business-to-business lead generation and other marketing opportunities. This course covers optimizing a business profile or company page, building brand awareness, utilizing LinkedIn Groups, audience targeting and more. >> LEARN MORE

After completing the Advanced Social Media Marketing for Business Certificate program, M. Davis & Sons employee Elaine Buonopane significantly ramped up the industrial construction company’s social media presence and received a promotion. – LEARN MORE

Professional & Continuing Studies