Online fundamentals and advanced classes
Taught by distinguished social media marketing expert Nancy Dibert, our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills, including social monitoring and listening, audience engagement, content curation, strategic planning, campaign execution, paid placement, measuring results, ROI and much more.
Foundations of Social Media Marketing Certificate
Introduces leveraging social media to build and extend brand awareness, increase visibility, engage current and potential customers, gain new customers, promote growth and support organizational goals. Students learn fundamentals and best practices for using social media for marketing on current, new and emerging platforms. >> LEARN MORE
Foundations of Digital Marketing
What is digital marketing and why does it matter to businesses? How can you incorporate digital into your marketing mix to meet your audience online? The objective of this course is to introduce foundational marketing concepts needed for digital marketing. >> LEARN MORE
| NEW VIDEO SERIES — FREE WITH REGISTRATION Clickworthy: Advanced Social Media News and Updates  The world of social media moves fast, and social media managers must move with it! The new Clickworthy video series highlights the latest updates and trends across social media platforms and what they mean for digital marketing implementation. Registration in a PCS digital or social media marketing program includes six months of complimentary access. Click here for details, or to view the first video — FREE! — Clickworthy: LinkedIn Update 2024 |
DIGITAL BADGE UPON COURSE COMPLETION — Upon successful completion of Foundations of Social Media Marketing Certificate or Foundations of Digital Marketing, participants earn a digital course badge, which is the completion credential earned for noncredit professional development courses offered through UD’s Division of Professional and Continuing Studies. Click here for more details about digital badging.
THE FOLLOWING SELF-PACED ONLINE PROGRAMS WILL BE AVAILABLE BEGINNING IN FALL 2024.
Advanced LinkedIn Marketing Certificate
Built primarily for business networking, savvy marketers use LinkedIn for business-to-business lead generation and other marketing opportunities. This course covers optimizing a business profile or company page, building brand awareness, utilizing LinkedIn Groups, audience targeting and more.
>> Launches Fall 2024 — LEARN MORE
Advanced Instagram Marketing Certificate
Instagram is the ideal platform for people who own a small business, restaurant or hotel as well as many other organization types. Instagram Shopping tools can bump sales up by over 300%. This course covers optimizing your business profile, Instagram checkout, ads and more.
>> Launches Spring 2025 — LEARN MORE
Advanced Facebook Marketing Certificate
With a staggering 54% of Facebook users following or researching brands and products on the platform, it’s no wonder that organizations with an active Facebook presence outperform their competitors.
>> Launches Summer 2025 — LEARN MORE
After completing the Advanced Social Media Marketing for Business Certificate program, M. Davis & Sons employee Elaine Buonopane significantly ramped up the industrial construction company’s social media presence and received a promotion. – LEARN MORE
